Well, to begin with, more than half of the global population uses emails on a daily basis 4 billion people, to be specific. That way, the leads you get are ones that have a genuine need for your product or service.īut is email lead generation really necessary in this social media-driven age? Source: Website Planet Lead generation emails work best when the recipients are properly targeted with a personalized email and a relevant and appealing offer that is clearly connected to what you’re selling. The objective is to make a connection with a prospective buyer or client, whoever that may be, so that you can begin the sales process with them. Lead generation emails are not necessarily cold emails, and you can send emails with a lead generation offer to re-engage your existing contacts too. Once you have their details, you can make contact and begin nurturing them down the sales funnel. This includes convincing people to give you their contact information in exchange for something, such as a free e-book or a discount, which is usually done through email opt-in forms. Simply put, email lead generation is using email marketing to generate leads. Then, we cover the best tactics and pro tips for sending out lead generation emails that actually work. In this guide, we’re covering what email lead generation is and how to go about creating an email list with the right contacts on it. To find out, we consulted the cold email marketing and lead generation experts behind Woodpecker, a leading cold email marketing software! So, what does it take to run a truly successful email lead generation campaign? What are the best tactics to use? And what are the best tools to help you do it? That said, it’s not just a matter of sending out as many emails as possible to as many people as you can find (no, that’s spam!).Įffective email lead generation requires a carefully planned and executed strategy that ensures every campaign element is set up for success.Īnd a surprising number of elements are at play in an email marketing campaign! Using email marketing to generate leads is excellent for every sector, but it is especially useful for B2B marketing, where getting your offer in front of the right decision-maker is key. By Adrienne Bosch Last updated: 20 minute read Marketing GuidesĮmail lead generation is one of the most effective ways to get your brand and your offer in front of the right people.
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